9x more revenue from Google Ads in three months, with a higher ROAS.
- 9x
- conversion value per month, August to October
- 5.18x
- ROAS in October, was 4.26x
- 24%
- lower cost per conversion
The story behind Qnuss
Qnuss was born during the pandemic. Hospitality was hit hard and terraces stayed half empty. That is where the founders saw how big the need was for comfortable, sustainable warmth.
What started as a solution for terraces grew into a brand for warmth at home and on the go: wireless heated cushions, blankets and hot water bottles. You pronounce the name like knus, the Dutch word for cosy, and that is how the brand feels too.
“Qnuss has a strong brand and products that make people happy. The account just had to learn that nobody searches for Qruik. Once the feed spoke the customer's language, the budget could go up.”
Where we started
Qnuss started small: €10 a day in Germany and Austria. The first conversions came quickly, but the account was not built to grow.
- 01
Everything on a few products
Most of the spend went to one or two products, while stock of those was limited.
- 02
A messy feed
Products with the same landing page were in the feed twice and the combo deals were missing.
- 03
No view per category
Cushions and blankets sat in the same campaign, so you could not see where the money went.
What we did, step by step
- 28 Jul
Start small, scale on proof
After the first conversions we raised the budget in DE/AT from €10 to €15 a day. No more, no less.
Why: Proof first, then budget.
- 16 to 20 Aug
Feed and search terms cleaned up
Irrelevant search terms excluded, duplicate products removed from the feed and the combo deals added by hand. Flanders deliberately postponed: too little volume for the extra feed costs.
Why: A clean feed stops you paying for the wrong click.
- 19 Sep
Campaigns split per category
Based on the Shopify sales data we put cushions and blankets in separate campaigns, each with its own budget.
Why: That way budget does not leak away to one product.
- 1 to 17 Oct
Quickly stop what does not work
The Belgian catch all and the French cushions were switched off. The cushion campaign stopped after €153 in spend without an order. All focus on NL and DE/AT, with new products and better titles in the feed for the autumn.
Why: Daring to stop is just as important as scaling up.
- 25 to 30 Oct
Scaling up with a hard threshold
Only campaigns with a ROAS above 3.5 over the last 7 days got more budget.
Why: A fixed threshold takes the emotion out of scaling up.
How we changed the feed
Qnuss gives its products brand names like Qruik and Qleed. Great for the brand, but nobody searches for them. In the feed we added what the product is and why you want it.
Old title:
Qruik | Stone GreyNew title: Qruik Electric Hot Water Bottle without Water | Infrared | Stone Grey
Old title:
Qleed | LeopardNew title: Qleed Wireless Heated Blanket with 2 Zones and 3 Settings | Leopard
Old title:
Qleed & Qruik | LeopardNew title: Combo deal: Qleed Heated Blanket + Qruik Hot Water Bottle | Leopard
Examples for illustration, based on products from their range.
Expanding abroad: test, measure, choose
Not every market works. We tested new countries with a small budget and a hard limit. What did not deliver was switched off quickly, so all the money could go to the winners.
The result
Conversion value per month, with ROAS
| Month | Conversion value | ROAS |
|---|---|---|
| Aug | €4,688 | 4.26x |
| Sep | €12,726 | 4.37x |
| Oct | €42,454 | 5.18x |
Source: Google Ads, 1 August to 31 October 2026.
What you can learn from this
- 01Start small and scale on proof
- 02€153 without an order is enough signal to stop
- 03Split per product category, then you see where your money goes