From €0 to €6K+/month with 3.5x ROAS in 11 months

A niche case study proving that smaller budgets and specific markets can scale successfully too.

The starting position: zero At the start, this car perfume and accessories brand had:

• No ad budget history
• No conversion tracking
• No campaign structure
• €0 revenue from Google Ads

The clear target The client had a clear goal: at least 3x ROAS to be profitable. Anything below 3x meant a loss.

Our approach:

• Conversion tracking: new implementation for accurate data and reliable reporting
• Client coordination: regular check-ins to identify high-impact product groups
• Multi-campaign strategy: Search and Shopping campaigns for maximum coverage
• Feed optimisation: product titles optimised for better CTR and relevance in Shopping Ads

Break-even from month 1 Right after the first campaign run we were break-even. Profitable from month 2.

The results: 11 months later

• €65.3K revenue on €20.6K ad spend
• 3.17x average ROAS, target reached
• Up to 4.5x ROAS at peak moments
• €6K+/month stable revenue
• 2.88M impressions and 34.3K clicks

Niche success This proves that Google Ads can work in smaller niches with specific products too, as long as the strategy is right.

This case study has been anonymised at the client's request.