From €20K to €550K in revenue thanks to ProductHero AI
€2.12M
Total revenue
3.45x
ROAS
34.1K
Orders
€550K
Peak month
Google Ads Performance
Dec 2024 to Jan 2026, total €662K spend, 34,100 conversions
€662K
Total spend
34,100
Conversions
€
Avg. CPA
The challenge
This dropshipping client wanted to scale while keeping ROAS, but faced major setbacks: Chinese New Year disruptions, high return rates, several misrepresentation issues and forced rebrands.
Our solution
After a turbulent period we implemented ProductHero's ProductAI from July 2025. This gave a huge push in product exposure, so we appeared in more searches and could scale both costs and revenue with consistent ROAS.
The full story
This is a textbook example of how a dropshipper can get through tough times and eventually grow explosively.
A strong start At the end of 2024 we started working with this German clothing webshop. Within a few months we were already running €20K in Google Ads spend with around €60K in revenue, a nice 3x ROAS for a new dropshipping operation.
The setbacks Then came Chinese New Year. Supply chain problems led to huge delays and a wave of returns. On top of that, we faced several misrepresentation issues from Google, which forced rebrands and new strategies.
The turnaround: ProductHero AI In July and August 2025 we introduced ProductHero's ProductAI into our strategy. This was the game changer. The AI-optimised product feeds gave us an enormous boost in exposure:
- More visibility: products appeared in significantly more searches
- Better relevance: AI-optimised titles and descriptions
- Scalable growth: we could increase spend while ROAS stayed stable between 2.5x and 4x
Black Friday and Cyber Monday 2025 The real test came during Black Friday and Cyber Monday. The results were spectacular:
- €150K ad spend in November 2025
- €550K revenue, a ROAS of 3.67x
- Unprecedented figures for a dropshipping store
Total results (17 months) Over the entire partnership we invested €662K in Google Ads, resulting in €2.12M in revenue and 34.1K conversions. Average ROAS rose from 2.91x to 3.45x while we scaled massively.
This case study has been anonymised at the client's request.
The results
€2.12M
Total revenue
Generated in 17 months
3.45x
ROAS
Up from 2.91x
34.1K
Orders
Total conversions
€550K
Peak month
November 2025 (BFCM)
Milestones
First €60K month
February 2025Strong start despite dropshipping challenges
ProductHero AI
July 2025Implementation of AI-optimised product feeds
€550K BFCM
November 2025Record month during Black Friday and Cyber Monday
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