From 70 to 7,000+ orders per month with geo-targeting

This is a textbook example of how to scale an international e-commerce brand from a few dozen orders to thousands per month.

The starting position We started working together when this online jewellery store was doing around 70 to 120 sales per month on a $6,000/month budget. ROAS was 270%: decent, but there was clear growth potential.

The challenge The main problem was scaling while staying profitable. Many brands see their ROAS collapse when they raise budget. Our brief: more volume, better efficiency.

Our approach:

• New conversion tracking: introduced for better data accuracy
• Labelizer strategy: product segmentation for better performance analysis
• Geo-targeted rollout: phased strategy across AU, CA, US and UK
• Market-specific approach: tailored Labelizer strategy per market
• Seasonal campaigns: dedicated campaigns for Black Friday, Christmas Sale and Valentine's Day
• Demand Gen expansion: wider top-of-funnel reach for brand awareness

The results: 22 months later The numbers speak for themselves:

• 56,065 conversions: from 70 to 120 to 1,650+ (normal) up to 7,000+ (peak season)
• $3.65M revenue generated
• $1.03M ad spend invested
• ROAS: 280% to 420%, better than the starting point despite the scale

High season performance During peak season (Black Friday, Christmas, Valentine's Day) we saw:

• ROAS of 350% to 420%
• 7,000+ conversions per month
• Record revenue months

This proves that with the right strategy, scaling and profitability can go hand in hand.

This case study has been anonymised at the client's request.